King Fendi (born Siteem Newmones on April 24, 2002) is an emerging rapper from Mays Landing, New Jersey. Raised partly in Atlantic City’s historic Stanley Holmes Village, he began releasing music in his teens and quickly built a regional following for his aggressive yet melodic drill-influenced sound. On social media he brands himself the “Prince of South Jersey,” performing under the handle @kingfendihoe.
Early Life
Born to a working-class family, Newmones spent his earliest years in Stanley Holmes Village before moving with relatives to nearby Mays Landing. Exposure to both Atlantic City’s gritty streets and the quieter suburbs shaped his storytelling. Music became an outlet; by fourteen he was recording freestyles on a borrowed USB mic and uploading them to SoundCloud.
“Oblock” Misconception
Fendi frequently shouts out “Oblock,” referencing the block where he grew up in Atlantic City. The tag has led some listeners to assume an affiliation with Chicago’s infamous O-Block, a misunderstanding he dismisses in interviews, insisting his loyalty is strictly to his own neighborhood and not to Chicago gangs. He has joked, “I’d rather be BD than GD,” clarifying that the line is more about swagger than gang politics.
Career Milestones
Fendi’s first local buzz came from raw tracks like *Catch A Op* (2020) and a gritty remix of Lil Herb’s *Computers* freestyle. In 2023 his single “Maya Buckets!” debuted on Apple Music, widening his digital footprint.:contentReferenceoaicite:1{index=1} Consistent uploads to SoundCloud—including 2024’s “Beijing!” and 2025’s “the light*”—have helped him amass thousands of plays and a loyal fan base across New Jersey high schools and colleges.:contentReferenceoaicite:2{index=2} He also operates a modest YouTube channel, dropping self-directed videos that showcase Atlantic County landmarks.
Feud with Lil Rod
In 2021 a lyrical spat ignited when fellow New Jersey rapper Lil Rod rapped, “This n*gga Fendi better act his age—catch him in Jersey, I’ma whack him like a page.” Fendi fired back on social media with snippets of an unreleased diss track, though the quarrel has so far remained on wax and in tweets rather than in the streets.
Musical Style and Influences
Fendi blends East-Coast drill percussion with melodic hooks reminiscent of early Lil Durk. Lyrically he alternates between braggadocio—often referencing fashion and local culture—and reflective storytelling about poverty, incarceration, and perseverance. Influences he has cited include Chief Keef, Meek Mill, and underground New York drill producers.
Selected Discography
- Catch A Op (2020)
- No Competition Remix (2020)
- SneakDissin (2021)
- Computers Freestyle (2021)
- Maya Buckets! (2023 single):contentReferenceoaicite:3{index=3}
- Beijing! (2024 SoundCloud release):contentReferenceoaicite:4{index=4}
- Jimmer* feat. Sworrd & Zanta (2024):contentReferenceoaicite:5{index=5}
- the light* (2025 SoundCloud release):contentReferenceoaicite:6{index=6}
Personal Life
Outside of music, Fendi is active in local youth outreach programs, occasionally giving free performances at Atlantic County high-school events. He has spoken publicly about using rap to steer younger kids away from the same street pressures he faced growing up.
Future Plans
Fendi announced plans to release an EP titled *Garden State Grit* in late 2025, aiming to showcase a more polished sound while staying true to the raw energy that built his cult following.