Rockie Fresh, born Donal Pullen on April 16, 1991, in Chicago, Illinois, spent his early years on the city's south side before relocating to Homewood, Illinois. As a rap artist, he is celebrated for his unique alternative hip hop style, distinct from many of his Chicago contemporaries. Currently signed to Rick Ross’ Maybach Music Group (MMG) label, Rockie Fresh has carved out a niche for himself in the music industry.
Raised in a Christian household, Rockie was only introduced to rap music once he was mature enough to appreciate its lyrical content. His early influences included Kanye West, Jay Z, Lupe Fiasco, and Common, artists known for their thought-provoking lyrics. While his peers gravitated towards party music, Rockie preferred tracks that challenged him intellectually.
Music Career
Rockie Fresh's journey to becoming a rap musician involved a series of trial and error. Initially, he uploaded a few tracks to MySpace, which, despite being well-received, didn't garner significant attention. It wasn't until he released a self-titled song on the hip hop website FakeShoreDrive that he gained traction, motivating him to continue writing and eventually release mixtapes.
In December 2009, Rockie Fresh launched his debut mixtape, "Rockie’s Modern Life," recorded in a modest studio where he met Andrew Koenig and Andrew Gertler, who would later become his managers. Following the success of his initial mixtape, he swiftly began working on his second, "The Otherside," released in 2010, which earned him critical acclaim. Metromix even recognized him as one of the '25 Hottest Artists Under 25' following these releases.
On platforms like YouTube, Rockie Fresh has a robust presence with popular videos such as 'God is Great,' amassing hundreds of thousands of views. Other notable tracks include 'Life Long' featuring Rick Ross, 'You a Lie' featuring Rick Ross, and 'How We Do' featuring fellow Chicago rapper King Louie.
Music Style
Rockie Fresh's musical style deviates significantly from other Chicago rappers like Chief Keef, Lil Durk, and Katie Got Bandz, who are known for their trap/drill movement. While these artists often rap about their gang affiliations, Rockie Fresh's music is categorized as alternative rap, heavily influenced by alternative rock. He appreciates the diversity of styles among Chicago rappers and respects their contributions to the drill scene.
Having grown up listening to alternative rock bands like John Mayer, Paramore, and Fallout Boy, Rockie Fresh's music reflects these influences. He aims for his music to have depth and purpose, mirroring the artistry of his favorite musicians.
Signing with Maybach Music Group
Following the release of his mixtape "Driving 88," which received a 4 out of 5-star rating from XXL magazine, Rockie Fresh caught the attention of industry heavyweights Rick Ross and Diddy. Surprised by their interest, he eventually chose to sign with Rick Ross’ Maybach Music Group over Diddy’s Bad Boy, feeling a stronger connection with Rick Ross.
Puma Endorsement Deal
Recently, Rockie Fresh secured an endorsement deal with Puma, a brand he has admired since his high school days. Both Rockie and Puma are preparing to launch new products that align with his personal style and respect for the brand.